What is a UTM Link Builder?

A UTM Link Builder creates URLs with tracking parameters so marketing campaigns can be measured in analytics tools.

What are UTM parameters?

UTM parameters are tags added to a URL, such as source, medium and campaign, to track where traffic comes from.

Can I use UTM links for ads?

Yes. UTM links are commonly used for Facebook Ads, Google Ads, email campaigns, influencers and social media posts.

Is this UTM Link Builder free?

Yes. This tool is free to use and works directly in your browser.

UTM Link Builder - Create Campaign Tracking URLs Free | The MuffinPost

Free Marketing Tool

UTM Link Builder

Create campaign tracking URLs for ads, social media, email, influencers and analytics. Add UTM source, medium, campaign, term and content to build a clean tracking link instantly.

Build Your UTM URL

Website URL Enter the final page URL where users should land.

Campaign source Required. Example: facebook, google, email, instagram.

Campaign medium Required. Example: cpc, social, email, banner.

Campaign name Required. Use a clear campaign name.

Campaign term Optional. Useful for paid search keywords or audience labels.

Campaign content Optional. Useful to separate ads, buttons, creatives or placements.

Your Tracking URL

Generated UTM URL

UTM Breakdown

Source-

Medium-

Campaign-

Term-

Content-

Quick Campaign Templates

How to Use the UTM Link Builder

Create a tracking URL in three simple steps.

1. Add your URL

Paste the page URL where you want visitors to land.

2. Add UTM tags

Fill in source, medium, campaign name and optional term or content.

3. Copy the link

Use the generated URL in ads, emails, social posts and campaign buttons.

Track your marketing campaigns with cleaner links.

UTM parameters help analytics tools identify where traffic comes from. Use this builder for Facebook Ads, Google Ads, email newsletters, social media bios, influencer campaigns and landing pages.

✅ Create UTM tracking URLs instantly

✅ Supports source, medium, campaign, term and content

✅ Great for Google Analytics and ad campaigns

✅ Runs directly in your browser

Related Marketing Tools

Try other free marketing tools from The MuffinPost.

UTM Link Builder FAQ

Common questions about campaign tracking links.

What does UTM mean?

UTM stands for Urchin Tracking Module. UTM tags are URL parameters used to track marketing campaign traffic.

Which UTM fields are required?

The most important fields are utm_source, utm_medium and utm_campaign.

Can I use UTM links in Facebook Ads?

Yes. UTM links are useful for Facebook Ads, Google Ads, emails, social posts and influencer campaigns.

Does this tool store my URLs?

No. The UTM link is generated directly in your browser and is not stored.