UTM Link Builder Online Free
Create campaign tracking URLs for ads, social media, email, influencers and analytics. Add UTM source, medium, campaign, term and content to build a clean tracking link instantly.
Build Your UTM URL
Your Tracking URL
UTM Breakdown
Quick Campaign Templates
How to Use the UTM Link Builder
Create a tracking URL in three simple steps.
1. Add your URL
Paste the page URL where you want visitors to land.
2. Add UTM tags
Fill in source, medium, campaign name and optional term or content.
3. Copy the link
Use the generated URL in ads, emails, social posts and campaign buttons.
Track your marketing campaigns with cleaner links.
UTM parameters help analytics tools identify where traffic comes from. Use this builder for Facebook Ads, Google Ads, email newsletters, social media bios, influencer campaigns and landing pages.
The tool generates source, medium, campaign, term and content parameters directly in your browser, helping you create consistent campaign URLs without spreadsheets or manual formatting.
What is a UTM link builder?
A UTM Link Builder creates URLs with tracking parameters so analytics tools can identify the traffic source, medium, campaign name and creative details.
It is useful for paid ads, email campaigns, social posts, influencer promotions, affiliate links, landing pages and campaign performance tracking.
When should you use it?
- Tracking Facebook Ads and Google Ads
- Measuring email newsletter traffic
- Comparing social media campaign links
- Separating creatives, buttons or placements
- Creating consistent analytics campaign URLs
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UTM Link Builder FAQ
Common questions about campaign tracking links.
What does UTM mean?
UTM stands for Urchin Tracking Module. UTM tags are URL parameters used to track marketing campaign traffic.
Which UTM fields are required?
The most important fields are utm_source, utm_medium and utm_campaign.
Can I use UTM links in Facebook Ads?
Yes. UTM links are useful for Facebook Ads, Google Ads, emails, social posts and influencer campaigns.
Does this tool store my URLs?
No. The UTM link is generated directly in your browser and is not stored.
What is utm_source?
utm_source identifies where the traffic comes from, such as facebook, google, newsletter or instagram.
What is utm_medium?
utm_medium identifies the traffic type, such as cpc, social, email, referral or banner.
Can I copy the generated UTM URL?
Yes. Click Copy Link to copy the generated campaign tracking URL.
Does it work on mobile?
Yes. This UTM link builder works on desktop, tablet and mobile browsers.