The UFI Open Seminar in the Middle East will be held in Manama, Bahrain, from March 29-31, 2010 at the Bahrain International Exhibition and Convention Centre (BIECC). The seminar will be hosted by UFI member Bahrain Exhibition and Convention Authority (BECA).
Themed “Toolbox for Future Exhibition Management,” the seminar’s program will offer industry professionals updated concepts and effective tools and tips covering a wide range of professional issues. Featuring world-class speakers, the topic spectrum will cover:
- Greening the expo: ethical responsibilities and business needs
- Perspectives: the power of demand
- Pricing strategies in the trade fair industry
- Industry sponsorships: maximizing benefits for both parties
- Virtual trade shows: complementary component or competitor?
In addition, a panel discussion will address the delicate relationship between exhibitions and hotels during a session entitled: “Late check out! Event attendees and organizers face tougher hotel policies.”
The unique environment of the Gulf archipelago will enhance the seminar’s social activities, providing ideal networking opportunities for participants, as well as a very special dinner will be organized at the La Fontaine Contemporary Arts Centre and Restaurant. An exceptional tour of Bahrain will allow participants to enjoy the unique flavor of Bahraini culture through visits of the National Museum, Beit Al Quran,Bahrain Fort, and the Tree of Life!
“We are encouraging companies and organizations from the business and leisure tourism and hospitality sectors to profit from this one-of-a-kind marketing and hospitality opportunity that showcases the kingdom’s facilities. BECA is honored to host this important industry event, which will have the unique power to inspire and stimulate dialogue among the MICE (Meetings, Incentives, Conventions and Exhibitions) industry stakeholders in the region,” said Hassan Jaffer Mohamed, chief executive officer of BECA.
Several Bahrain-based companies with a global presence and that are part of the MICE sector, including Arabian Exhibition Management and Cityneon (Middle East) WLL, are sponsoring the UFI-organized regional seminar.
According to Ibrahim Al Khaldi, regional manager of UFI’s Middle East and Africa (MEA) Office, UFI, the Global Association of the Exhibition Industry, continues to enhance awareness throughout the region of the unique value of the exhibition industry. UFI also provides quality knowledge on the industry’s hot issues. “I am sure seminar participants will have an exceptional experience in this wonderful country, as we enjoy the warm hospitality of our host BECA,” he said.
UFI is the association of the world’s leading tradeshow organizers and fairground owners, major national and international exhibition associations, and select partners of the exhibition industry. For the full Open Seminar Program and online registration, go here.
